Creativity can significantly enhance engagement and retention during UPSC studies by making the learning process more interactive and enjoyable. Innovative methods such as visual aids, mind maps, and storytelling can transform dry content into dynamic experiences. These techniques not only maintain interest but also facilitate deeper understanding of complex subjects. Moreover, incorporating creative approaches like simulations or role-playing relevant to governmental processes can make the information relatable, aiding memory retention. Ultimately, a creative study atmosphere fosters active participation, which is key to success in the UPSC examination.